What does the "S" in SMART goals stand for?

The "S" in SMART goals stands for Specific. This means that the goal should be clear and well-defined, providing a precise focus on what is to be achieved. Specific goals help individuals to understand exactly what is expected and eliminate ambiguity, making it easier to focus efforts and resources effectively. By being specific, a goal also allows for more straightforward measurement of progress and success.

For example, rather than setting a vague goal like "improve sales," a specific goal would be "increase sales by 15% in the next quarter." This clarity is crucial for motivation and accountability, as it sets a clear target to work towards. Setting specific goals is foundational in the SMART framework, which is widely used in various fields to enhance performance and results.